Archive for February 2015
MtoM Video Minute
Daily video update from MtoM CEO, Christine Wilson, on social media and digital marketing news. Have you joined the great debate? Is the dress white and gold or black and blue? Learn more about why there is a division in the way people see the color of this dress. Facebook has added a relevancy score…
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The Night Tracey was on House Hunters International
Last night our COO, Tracey McCoy, appeared on HGTV’s House Hunters International and the MtoM team was scattered around at various viewing parties. The irony is that Tracey was sound asleep in Wiesbaden since it aired at 4:30 am her time. Her absence allowed the team to virtually share our unfiltered thoughts and comments about the…
Read More2015 is the Year of Video!
If you don’t have video as part of social media strategy this year then it is time to add it in! Video is being rewarded more than ever on Facebook and a recent study by Socialbakers shows that photo posts are half as likely to be shown as video posts. I have seen the increase in…
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Google’s new “mobile friendly” label raises stakes for brands
Businesses catering to mobile users is nothing new, but now that Google is evaluating websites for their mobile friendliness, the stakes are a lot higher. In a recent post for Entrepreneur, Henry Kim, Co-Founder and President of Symphony Commerce, gets to the heart of the matter: “With 2 billion smartphone or tablet users expected to…
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Facebook Ads Are Even More Awesome!
If you read our blog, you know that we are big fans of Facebook advertising. We are able to drive highly targeted traffic to our clients’ websites with amazing ROI. You might remember that a recent study showed that your Like behavior on Facebook was a better indicator of your personality than your closest friend…
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Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
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