Archive for September 2014
The Investigation of Two Generations on Social Media
Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…
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Infographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
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New on Twitter: A “Buy” Button That Supports Instant Sales
Twitter launched an exciting new tool for digital marketers this week: a new “buy” button that allows users to make purchases straight from a tweet. Billions of dollars in online sales are already generated via social media, but this is a more integrated approach. By embedding the new tool directly in the tweet, customers can…
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Everything You Wanted To Know About the New Apple Watch
Timothy Cook, the CEO of Apple, Inc. unveiled yesterday not only the new iPhone 6 and 6 Plus but something techie’s and Apple loyalists are far more excited about….the Apple Watch. Apple fans had been hoping the company would jump into this highly competitive market and they did not disappoint with the bells and whistles…
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Social Media is Managed by Humans: DiGiorno Pizza Tweet and Recovery
We have all seen it- the inappropriate tweet from a major brand and then the fallout from angry followers. It is often blamed on the account being hacked or is deleted and not acknowledged. In the case of Entenmann’s, they jumped on the hashtag #notguilty without realizing it was in reference to Casey Anthony’s acquittal.…
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From Intern to Social Media Manager!
Hello MtoM readers! It gives me great pleasure to write my very first blog post for MtoM. Let me start out with a little bit of background info. My name is Diane and I’m a recent George Mason University grad with a Bachelor of Science degree in Marketing. My journey as an MtoM intern began in…
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Why Posting Brunch Pictures at Dinner Time Works
You may already be doubting this post as an excuse for selfies and “omg, look at this smoothie I made.” But let me explain, or the headline won’t make sense the way I want it to. To help you follow along with my thought process, I want tell you a bit about myself. I’m a senior in college with…
Read MoreHyperlapse by Instagram is Super Cool
I had so much fun trying out the new Hyperlapse app from Instagram in New York this past week. I am not a great cinematographer but I am going to have fun playing with this app. My next video will be of the exhibit floor at the ABC Kids Expo. The Hyperlapse app creates amazing…
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Cheez-Its and Netflix: Confessions of a Young Mom
I was in the grocery store with my daughter and my 17-year-old sister, Kate. A woman walked up to Kate and asked, “How old is your daughter?” I was tongue-tied. After all, Kate is seven years my junior. This summer at the pool, a lifeguard asked me if I was on swim team. Mind you,…
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The Day My Article Went Viral
In addition to my role at MtoM, I occasionally do some freelance writing. Over the past year, I’ve added a few publications to my resume and it’s been very cool writing for new audiences across different categories. One of the publications I write for is HelloGiggles; it’s a fun, girl power-y, pop culture-y site that…
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