Archive for June 2014
Apple’s Latest Ad Targets Parents (and We Love It!)
While reading Techcrunch this morning, I came across Matthew Panzarino’s article about Apple’s latest iPhone ad spot and its focus on parents. His take was a positive one: Apple’s ad showcases the iPhone’s easy usability and smart functionality–and effectively speaks to parents who just want their smartphone to make things EASIER as they try and…
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We Are Speaking at M2Moms Conference 2014!
I am excited to announce that I will be speaking with Holly Hamann from TapInfluence again this year at the M2Moms Conference. This conference has become a major event for us each year and we are able to connect with amazing brands focused on the mom market, share research and best practices, and connect with…
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Pinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
Read More5 Must Have Apps for Creating Great Social Media Images on Your Phone
We are no longer tethered to our laptops or desktops and smart phones can do more and more- so why shouldn’t you be able to manage your social media from your phone. Apps like Sprout Social and Facebook Pages obviously make it easier to schedule posts but what apps do you need to create great…
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Facebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
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MtoM Spotify Playlist: While We Work
There is always music playing in the MtoM office. Since I began telecommuting, I’ve kept up our tradition of always (ALWAYS!) listening to tunes while working. Since my MtoM playlist always gets me super pumped up, I thought I’d share. Don’t make TOO much fun of my choices — some of these ARE guilty pleasure tunes! MtoM’s ‘While…
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3 Reasons to Friend Your Mom
Two years ago, I made my mom her first Facebook profile. She reluctantly used it for a day before forgetting the password and making no attempt to recover it. Like taking your first steps, I realized I had to wait for her to embrace the idea. Now, she has the app on all her devices…
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More Great Video Content- Social Media Posting Frequency
I recently posted a blog about social media and blogging frequency because clients ask us about it all of the time. The post was very popular so I asked our intern, Chelsea Duffe, so create a short video using Adobe Voice with the content and she did a fantastic job. Check it out!
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Yahoo Introduces Motion Ads to Enhance ‘Brand Storytelling’
Anyone that’s heard me talk about content marketing knows how important storytelling is when it comes to making an impact on the consumer. The same is true with advertising and Yahoo just introduced a very compelling new ad format that helps bring storytelling to a new level. The digital company released Motion Ads a couple months…
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