Posts Tagged ‘social media’
From Intern to Social Media Manager!
Hello MtoM readers! It gives me great pleasure to write my very first blog post for MtoM. Let me start out with a little bit of background info. My name is Diane and I’m a recent George Mason University grad with a Bachelor of Science degree in Marketing. My journey as an MtoM intern began in…
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Post Mortem: World Cup & Social Media Advertising
Last night, Germany won the World Cup. They played consistently throughout the tournament and ended up with the cherished trophy after defeating Argentina in extra time. But perhaps even more interesting is this impressive fact about social media advertising from Business Insider: Advertisers are spending nearly as much on world cup social media campaigns as they…
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Pinterest Advertising Is About to Take a Huge Step Forward
For all the companies who’ve spent years curating content and collecting an engaged audience on Pinterest: we’ve got some good news for you. TIME reports that the social media/curated search company is “is planning an aggressive expansion of its ad business this summer.” Consider us thrilled! More from the Time article on Pinterest Advertising: “The company will…
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Why YouTube Videos & Facebook Don’t Always Mix
It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…
Read MoreApril Fools Day 2014
Last year, we saw quite a few marketers take advantage of April Fools’ Day to appeal to customers’ sense of humor with promotional pranks. Social media has been driving the trend over the past several years because it allows brands to rapidly and inexpensively amplify messages. For example, FreshDirect used social media to introduce a…
Read MoreHow Twitter Can Impact TV Ratings
Over the past year, we’ve demonstrated that when harnessed correctly, Twitter can impact television ratings. We help our clients, both networks and production companies, move the ratings needle. We’ve successfully driven viewership and directed new demographics to shows. I recently stumbled across the media section on Twitter and was pleasantly surprised at the extremely thorough…
Read MoreThe Catch-22 of Facebook Pages
In the not so distant past, Facebook pages were a great way for brands and businesses to connect with their customers. It provided a platform for local businesses to share scheduling updates and closings (important during the snowy season) and brands could introduce new products and marketing campaigns to their most loyal fans in a…
Read MoreThe Super Bowl of Social Media
I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…
Read MoreDon’t Let Unplanned Home Hazards Spoil the Season
We recently got the word out to some of our bloggers about holiday safety with this infographic from Allstate. I was blown away with their own personal stories and a video of a cat batting at a lit candle in a holiday centerpiece. Now that I have two young boys, I am constantly worried about…
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