How Brands Can Use Instagram Location & Hashtag Stories

In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…

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Tweeting About the Olympics? Read the Rules First

Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…

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5 Instagram Hashtag Tips to Better Market Your Brand

Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram.   As…

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