Posts Tagged ‘facebook advertising’
Facebook Takes a Cue from Snapchat with New Profile Frames
Facebook is releasing a new tool that will allow anyone – including Facebook Page owners – to create custom profile frames that others can discover and use on the social network. Through the Camera Effects Platform, Facebook users can design profile frames that are similar to Snapchat’s on-demand geofilters, which the app launched earlier this…
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Infographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
Read MoreFacebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates and performance plummet the past couple years, there was no reason to waste budget on…
Read MoreThe Catch-22 of Facebook Pages
In the not so distant past, Facebook pages were a great way for brands and businesses to connect with their customers. It provided a platform for local businesses to share scheduling updates and closings (important during the snowy season) and brands could introduce new products and marketing campaigns to their most loyal fans in a…
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