Posts Tagged ‘Content creation’
How User-Generated Content Helped Polaroid Boost Sales by 180%
In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt and compete with emerging digital photo technology. Yet in 2016, the brand is strong and its sales are thriving – in no small part due to its savvy leverage of user-generated content. Polaroid’s parent company, C&A Marketing, hired Aaron Paine…
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‘Wish I Was Here’: A Kickstarter Success Story
People who know me are very aware that I’m pop culture obsessed. I love movies and TV — the more original the content, the better. And the past five years have been a real turning point in the quality of content getting produced. As more and more TV production companies begin distributing their content via…
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