Posts Tagged ‘consumer behavior’
Is the Future of Video Vertical?
Whether you’re snapping a selfie or filming a video, most people naturally hold their phones vertically when capturing content to share on social media. (Who can be bothered to flip the phone horizontally?) While this approach makes professional videographers cringe, the shift from wide to tall is here to stay…and brands are getting on board. …
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Is Whisper the New Secret Success in Advertising?
Whisper, an anonymous app that allows users to post thoughts on everything from relationships and fears to pop culture and humor, seems to be growing in popularity with not only users – but also with advertisers. While its competitor, Secret, shut down in April after building 15 million users and $35 million in venture capital,…
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‘Mobilegeddon’ is Here: Is Your Site Ready?
Back in February we posted a head’s up about Google’s new mobile-friendly label, which the company has started attaching to smartphone search results to let consumers know from the get-go which sites play nicest on the platform. At the time, Google had been testing a new algorithm that would factor in a site’s mobile appeal…
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Google’s new “mobile friendly” label raises stakes for brands
Businesses catering to mobile users is nothing new, but now that Google is evaluating websites for their mobile friendliness, the stakes are a lot higher. In a recent post for Entrepreneur, Henry Kim, Co-Founder and President of Symphony Commerce, gets to the heart of the matter: “With 2 billion smartphone or tablet users expected to…
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Content is King: 12 trends marketers shouldn’t ignore
If you do content marketing for your business, don’t miss Pratik Dholakiya’s useful round up of 12 trends you can’t ignore, posted last week on Search Engine Watch. This timely piece discusses the many ways in which smart, substantive content marketing strategies have replaced pushy advertising campaigns as a way to effectively engage customers and…
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Mobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
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Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
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A Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the lives and behaviors of consumers, voters, residents, activists, companies, etc., firms in virtually every industry can make shockingly accurate predictions about what we’ll spend money on this holiday season or how we’ll vote in 2016. Big data is the alchemy of…
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Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
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