MtoM Blog

5 Ways to Prepare for a Media Interview

By Christine Wilson | March 19, 2014

A media interview is an excellent opportunity to communicate information about your company. Keep in mind, however, that the job of the media is report news and tell a balanced story, not to promote your product, so it’s important to prepare a game plan and learn how to take control of the interview and integrate…

The True Power of Sponsored Blog Posts

By Tracey McCoy | March 17, 2014

Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…

5 Benefits of Influencer Marketing

By Christine Wilson | March 10, 2014

We speak with a lot of clients that are just learning about influencer marketing and they aren’t completely sure of why they should add it to their marketing plan and budget. They are often hung up on one metric- how many people will it drive to my website? That is definitely an important factor and…

The Catch-22 of Facebook Pages

By Tracey McCoy | March 7, 2014

In the not so distant past, Facebook pages were a great way for brands and businesses to connect with their customers. It provided a platform for local businesses to share scheduling updates and closings (important during the snowy season) and brands could introduce new products and marketing campaigns to their most loyal fans in a…

How PR and Influencer Marketing Can Mix

By Christine Wilson | March 6, 2014

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

How PR and Influencer Marketing Can Mix

By Christine Wilson | March 6, 2014

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

Social Media Resources We Can’t Live Without

By Christine Wilson | March 4, 2014

There are a lot of resources out there for managing, creating, tracking, and sourcing content for social media. It can be overwhelming to figure out what you need and what is the best solution for your business, especially if you are on a budget or need a little hand holding through the process. These are…

Wall Street Journal on Influencer Marketing

By Christine Wilson | February 4, 2014

We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…

The Super Bowl of Social Media

By Christine Wilson | January 29, 2014

I have to admit that I am not a huge football fan for the actual sport of it- I am fan for the social aspects. Getting together with friends, having a few beers, making chili and cheesy, creamy dips- that is what football is all about in my opinion. When my husband and I were…

Review of TINT Trial

By Christine Wilson | January 16, 2014

I recently discovered a very interesting social media aggregation and curation platform called TINT. I signed up for the 3-day Pro Trial and I was excited about it’s features after 5 minutes. We have used #tagboard and were waiting for more features like we found with TINT. Let me tell you about the features and what…