MtoM Blog

Why I Love Marketing to Moms

By Tracey McCoy | April 4, 2014

It sounds so exclusive, that old adage: “you’ll understand once you have kids.” But it was absolutely true for me. I may have thought I knew what it was like, but I absolutely DID NOT. My best friend Sam had a baby several years before me. I threw her a baby shower and got her…

5 Things to Remember When Marketing to Women

By Christine Wilson | April 3, 2014

1. We don’t just cook, clean, and care for children. I want to roll my eyes here and you probably just did. Of course we do more than cook, clean and mother, but why do so many brands only market those products to us?! Show me the coolest new gadget, a bluetooth headset that will…

April Fools Day 2014

By Christine Wilson | April 1, 2014

Last year, we saw quite a few marketers take advantage of April Fools’ Day to appeal to customers’ sense of humor with promotional pranks. Social media has been driving the trend over the past several years because it allows brands to rapidly and inexpensively amplify messages. For example, FreshDirect used social media to introduce a…

How to Explain Digital Marketing to a Kindergarten Class

By Christine Wilson | March 27, 2014

I was very excited to be one of the many parent career presenters this month in my son Ronan’s kindergarten class. I love my son, I love my job, and I love talking about myself- what a perfect opportunity. That was until I sat down to think about how I would explain what it is…

Client Profile – Appleseed Lane

By Christine Wilson | March 26, 2014

We are so excited to be working with Appleseed Lane, a subscription box service that delivers hands-on, STEM-themed projects for children to your door each month. We know that STEM (Science, Technology, Engineering, Math) education is the future for our children, given the technological age that we live in, and our mission is to show moms that STEM…

Time Magazine Confirms: Facebook Page Posts Reaching Only 6 Percent of Audience

By Tracey McCoy | March 24, 2014

Time Magazine published an article over the weekend confirming what we wrote about a couple weeks ago on our blog: Facebook Page posts aren’t reaching the audience they once were. Unfortunately, TIME revealed that only SIX PERCENT of a Page’s audience is actually seeing the posts. That’s even lower than we thought. A quick excerpt…

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By Christine Wilson | March 21, 2014

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How Twitter Can Impact TV Ratings

By Tracey McCoy | March 21, 2014

Over the past year, we’ve demonstrated that when harnessed correctly, Twitter can impact television ratings. We help our clients, both networks and production companies, move the ratings needle. We’ve successfully driven viewership and directed new demographics to shows. I recently stumbled across the media section on Twitter and was pleasantly surprised at the extremely thorough…

5 Ways to Prepare for a Media Interview

By Christine Wilson | March 19, 2014

A media interview is an excellent opportunity to communicate information about your company. Keep in mind, however, that the job of the media is report news and tell a balanced story, not to promote your product, so it’s important to prepare a game plan and learn how to take control of the interview and integrate…

The True Power of Sponsored Blog Posts

By Tracey McCoy | March 17, 2014

Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…