MtoM Blog
How Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
Read MoreLast Week Tonight with John Oliver: Native Advertising
A few weeks ago, John Oliver spoke about corporate influence in the media on his show “Last Week Tonight.” As someone with a traditional PR background, the separation of church vs. state (or separation of editorial vs. advertising) is something I have a strong opinion about. For example, if I’m trying to get coverage for…
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Check Out the NEW Pinterest Analytics!
I was getting pretty frustrated with the Pinterest analytics for awhile now. It had never been fantastic and then it stopped working altogether- the cumulative numbers were all 0. There is nothing worse then running a report and including incorrect analytics that say zero. Luckily Pinterest recently launched their new analytics and it is not…
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Catching Sexual Predators (Tracey’s Latest Article in Newsweek)
I want to share a link to my latest article in Newsweek because I think the topic is important to moms and parents everywhere: protecting our children from sexual predators. The crux of my article is a new mobile app called My Mobile Watchdog. This app allows parents to monitor their child’s cell phone activity…
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Free Family Movie at the Mosaic District Sunday Night!
More Language Stars news for our friends in DC! Sunday marks the first annual Language Stars Family Foreign Language Film Festival at the Mosaic District to expose children and their families to movies in other languages. The debut film, The LEGO® Movie, will be played in Spanish with English subtitles. If you’re in the area,…
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Why Do Mamas Love Reality TV?
Why do us well-educated, once or currently professional mamas love to tuck our tiny terrorists into bed, take a hot shower, and turn on Bravo to relax? What do I call my penchant for the Shahs of Sunset, the whole Real Housewives franchise, Vanderpump Rules, the Singles Project, Southern Charm, the new Jersey Belle, and Below…
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10 Baby Registry Must-Haves
For all you first-time moms, here are my 10 baby registry must-haves. (Seriously, they made my life 100 percent easier that first year!) [postriddle data_game=’//www.riddle.com/Top10/Embedded/1911-10+Baby+Registry+Must-Haves’]
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Language Stars: Back-to-School Open House Event
Language Stars, a client of MtoM that offers foreign language classes in five different languages, is hosting a bunch of great Back to School events this week. If you’re thinking about signing your children up for foreign language, we strongly encourage you to attend one of these events. Christine’s children attend the school and they LOVE it! Here’s a…
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9 To-Die-For Desserts from Bell’Alimento
We are big fans of blogger Paula from Bell’Alimento and we work with her frequently on influencer campaigns for amazing brands that want to connect with her audience. Paula also creates incredible recipes and we had to document 9 of her to-die-for desserts with this Riddle. [postriddle data_game=’//www.riddle.com/Top10/Embedded/1881-9+To-Die-For+Desserts+by+Bell%27Alimento’]
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10 Tips for Your Back to School Marketing Plan
We are in the midst of Back to School season and it isn’t too late to implement a few of these tips to capture the attention of parents shopping. I personally haven’t even thought about shopping yet because I still have a few weeks and the weather stays warm in Virginia until late September. So…
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