MtoM Blog
The Ever-Changing Game of Social Media
For most of my generation, Myspace was the first major social media site we used. While others existed, like Friendster and Hi5, they failed to hold an audience. Myspace catered to its users, allowing us to talk more about ourselves showing off our top friends. At the time, Facebook started to come around but it seemed like…
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Social Media Marketing: The Next Generation
Are you keeping up with the times? Chances are, if you’re a marketer, you’re still living in the dark ages (say, 2011) when it comes to how you use social media metrics to help guide your marketing decisions, writes Pernille Bruun-Jens in a recent piece for AdWeek. According to the CMO Council’s State of Marketing 2014…
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A Peek at ‘Big Data’:Target, Walmart, and Your Kids’ Christmas Wish-Lists
We hear a lot about ‘Big Data’ these days. With mountains of information about the lives and behaviors of consumers, voters, residents, activists, companies, etc., firms in virtually every industry can make shockingly accurate predictions about what we’ll spend money on this holiday season or how we’ll vote in 2016. Big data is the alchemy of…
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“Did That Really Just Happen?” Social Media Crisis Management
We’ve all seen that one post, picture or tweet that made us ask, jaws dropped, “did that really just happen?” Social media problems arise every day for brands of all types. A company has the option to fix it or fall deeper into the black hole of crisis. According to Ozgur Alaz, author of Ozurg Alaz:…
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We Love our Clients: Moxie Jean
As part of our ‘We Love Our Clients” feature, we are highlighting Moxie Jean as our third featured client! Moxie Jean is “upscale resale,” making it easy for busy moms to buy and sell high quality, like-new kids’ clothes online. They provide a curated selection of kids’ clothes at consignment sale prices with a 100% satisfaction…
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The Explosion of Influencer Marketing
A recent article by Forbes discussed the explosive growth of influencer marketing and the impact social influencers have on consumers. We have been telling this story for years and it was great to see it so well summarized by Kyle Wong. He actually closed the article with one of our favorite quotes from Scott Cook,…
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Infographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
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Nostalgia Marketing
The difficult and essential job of marketers is to create a need or want that resonates with consumers. And in today’s increasingly dynamic marketplace, marketers are interminably adapting to consumer behaviors. Recently, cereal companies have found themselves fighting against the rising tide of health-conscious millennials and gluten-free eating by providing new, healthier offerings and repacking…
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The Investigation of Two Generations on Social Media
Over the years, I’ve become a fan of investigative shows and thought I’d take a stab (pun intended) at writing my own report. My first target: social media across two generations. Investigative Report Subject: Frank Wells, Male, DOB: 8/26/1958, Baby Boomer generation Background info: My father joined Facebook about four years ago. He has almost…
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Infographic: Facebook’s Top Brands in August 2014
Many companies and brands say they’re active on Facebook — but some really go above and beyond. Socialbakers, a Facebook Preferred Marketing Developer, tracks engagement and response by brand each month. And their findings are really interesting — not only do we get a peek at what some established brands are doing, they also give us…
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