MtoM Blog
Facebook Messenger Launches Chat Bots for Companies
If you’ve ever spent a frustrating 30 minutes trying to track down a company’s customer service phone number, or listening to interminable hold music while waiting to talk to a real person, Facebook is proposing a new solution. Last week, it announced an update to Facebook Messenger that allows companies to build chat bots to…
Read MoreFTC Cracks Down on Misleading Influencer Marketing
Transparency is essential in marketing efforts – not only to keep the trust of your customers, but also to avoid getting into trouble with the government. Influencer marketing is based on partnering with content creators who appeal to your brand’s audience, and authenticity is key to a campaign’s success. Last week, the Federal Trade Commission…
Read MoreThe 88th Academy Awards and Social Media
Social media was a huge part of last night’s 88th Academy Awards. The advocacy, humor, and of course, a few gaffes, made the night a unique success. Race and inclusion were virtually co-hosts of the night as comedian Chris Rock challenged Hollywood for claiming to be progressive but failing to make movies more representative of…
Read MoreHow Brands Can Benefit from Facebook Instant Articles
Facebook Instant Articles will become available to all publishers, no matter what size, starting April 12. Instant Articles is a feature that launched for a select number of well-known publishers last year – including BuzzFeed, the Atlantic and National Geographic. But this new change is a big one that brands should pay attention to; it…
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