MtoM Blog
Internship at Women Lead Company and the #Girlboss
This post is the final Professional Development class paper for our intern Janhavi Deorukhkar. She received an A+ and brought Christine to tears. Sometimes you don’t realize how insightful the people around you can be. Thank you Janhavi for your incredibly talented, hard work this semester. We are excited to see what you do next because…
Read More
Why Facebook Live is Taking Over Livestreaming Video
First there was Meerkat. Then came Periscope. And then Facebook Live joined the mix – and has been gaining momentum ever since. Livestreaming video is still a recent addition to social media, but it’s already had a huge impact on the way we interact with brands, celebrities and even politicians online. Not convinced? Just take…
Read More
Social Media Round-Up: From Snapchat Ads to Facebook Video Comments
Congrats, you made it to the end of a long week! Reward yourself by catching up on the social media stories that marketers are buzzing about right now. Snapchat Expands its Advertising Snapchat seems to be on a mission for total social media domination, and this week it announced a bold plan to expand advertising…
Read More
Create, Curate, Collaborate: How to Develop a Smart Video Content Strategy
I don’t know about you, but I find it impossible not to watch Tasty videos when I see one on Facebook or Instagram. Although I’ve yet to make a Cinnamon Roll Breakfast Muffin, I’m instantly hooked (along with millions upon millions of people) Every. Single. Time. Taco Bell tapped into this popular one-minute-recipe trend in…
Read More
Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
Read More
Infographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
Read More
How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
Read More
An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site called The American Mama, which she has now taken offline and called “fake nonsense.” Her post tells mom bloggers to do the same: shut it…
Read More
How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
Read More
UVA McIntire Spring Symposium Recap
I had a fantastic time last week participating in UVA’s McIntire School of Commerce Spring Symposium, Analytics: From Revolution to Evolution. I was honored to be included as a member of the panel accompanying the keynote speaker, Tom Davenport. The other members of the panel included incredible movers and shakers in the world of analytics:…
Read More