eMarketer Interview with Christine

I recently got a call from eMarketer about our Millennial Mom research. They asked to interview me about how millennial moms are affected by mobile technology, social media, and the “always on” society. We discussed how social media usage is changing with millennials and what makes their lives easier and what actually causes more stress. MtoM’s Tracey Harrington McCoy wrote an article for Newsweek last year about the effect of Facebook on moms. Social media can certainly cause a severe case of the keeping up with the Jones’ and everyone can portray themselves in the most perfect light if they choose. On the other hand, the digital native generation knows how to multitask and take advantage of how much a smart phone can assist in daily chores (grocery shopping from my phone might be the best thing that ever happened to me).

I hope you enjoy the interview and I will be sure to follow up when the eMarketer research study is complete.