MtoM Playlist on spotify

MtoM Spotify Playlist: While We Work

There is always music playing in the MtoM office. Since I began telecommuting, I’ve kept up our tradition of always (ALWAYS!) listening to tunes while working. Since my MtoM playlist always gets me super pumped up, I thought I’d share. Don’t make TOO much fun of my choices — some of these ARE guilty pleasure tunes! MtoM’s ‘While…

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3 Reasons to Friend Your Mom

Two years ago, I made my mom her first Facebook profile. She reluctantly used it for a day before forgetting the password and making no attempt to recover it. Like taking your first steps, I realized I had to wait for her to embrace the idea. Now, she has the app on all her devices…

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Why Influencer Marketing Is Important to Your Brand — Webcast

Join Us For a Webcast Presented by Christine Wilson, Founder & CEO, MtoM Consulting Tracey Harrington McCoy, VP of Digital, MtoM Consulting Wednesday, June 4th at 12 noon EDT [hs_action id=”2365″] This webcast will teach you all about Influencer Marketing and how to do it effectively on any budget. Influencer marketing is the most powerful…

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The Modern Mompreneur and Real Life Style

I had the privilege of attending my second Modern Mompreneur event today in Bethesda. It is well worth the drive and going “all the way” to Maryland to get together with this incredible group of mom entrepreneurs that are running amazing businesses. The engaging presentation today from Lani of Real Life Style showcased the Five Power Outfits…

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A Tour of the MtoM Office

If you have been to visit us in our office in Falls Church City then you know that we have made a little Ikea oasis among an office building of not so hip office mates. We want to enjoy our space while still keeping overhead low and a great location as a priority. Our building…

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Why I Love Marketing to Moms

It sounds so exclusive, that old adage: “you’ll understand once you have kids.” But it was absolutely true for me. I may have thought I knew what it was like, but I absolutely DID NOT. My best friend Sam had a baby several years before me. I threw her a baby shower and got her…

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The True Power of Sponsored Blog Posts

Influencer marketing is blowing up: many brands and businesses are starting to talk about how they can incorporate bloggers into their marketing strategies. And inevitably, along the way, the following questions pop up: what’s the value of a sponsored post? Why do we need to work with bloggers? Won’t the blog’s readers know they were…

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Wall Street Journal on Influencer Marketing

We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…

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