Marketing Strategies
April Fools Day 2014
Last year, we saw quite a few marketers take advantage of April Fools’ Day to appeal to customers’ sense of humor with promotional pranks. Social media has been driving the trend over the past several years because it allows brands to rapidly and inexpensively amplify messages. For example, FreshDirect used social media to introduce a…
Read MoreWall Street Journal on Influencer Marketing
We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic. One of our favorite nuggets from the…
Read MoreBlog Promotions
We have found ourselves very busy with blog promotions lately and they have had a lot of success for our clients. I wanted to share some of the lessons we have learned over the years about using blogs to gain influence and to market products and services. 1. Know the bloggers We spend a…
Read MoreFacebook Newsfeed: What Does it Mean for Facebook Marketing?
Everywhere You Go See the same clean look wherever you use Facebook — on mobile, tablet, or web. The announced redesign of the Facebook newsfeed today has me very excited! The goal is to provide a clean, clutter free newsfeed that is consistent across devices- mobile, tablet, or computer. The opportunities for mobile marketing…
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