Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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How Brands Can Benefit from Facebook Instant Articles
Facebook Instant Articles will become available to all publishers, no matter what size, starting April 12. Instant Articles is a feature that launched for a select number of well-known publishers last year – including BuzzFeed, the Atlantic and National Geographic. But this new change is a big one that brands should pay attention to; it…
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How to Use Facebook Audience Optimization for Better Organic Engagement
Last week, Facebook released a new feature that aims to help marketers increase engagement on their organic posts. Facebook Audience Optimization is a tool that allows publishers to add targeting information to reach an audience most interested in their posts. Here’s a quick guide on how to get started on Audience Optimization – and how…
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LIVE Streaming for All on Facebook- Add it to Our Toolbox with Periscope & Meerkat
I have been waiting for this news- live streaming is being rolled out to EVERYONE on Facebook finally. I love that I now have a whole arsenal of live streaming options for my clients- Periscope, Meerkat, Blab, Facebook Live Video! As a side note, Facebook also announced picture collages yesterday, which is also exciting, but the…
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What You’re Really Sharing with the “Most Used Words” Facebook App
A new wildly popular Facebook app can tell you which words you’ve used the most often on your profile, but it might also give advertisers access to more personal data than you’ve bargained for. More than 18 million people have used the “My Most Used Words on FB” app, designed by Korean company Vonvon.me, which…
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