The Story Behind the Stories
Snapchat pioneered Stories. Then Instagram followed. And now Facebook has jumped on board. The basic functionality of Stories is the same across all three social networks. Users compile photos and short videos – enhancing them with filters, text, drawings and other tools if desired – into a slideshow that is viewable for 24 hours, and…
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Social Media Photography Tips for Marketers
Eye-catching photographs are an essential piece of your social media marketing strategy. Your audience craves quality visual content, and it’s in your brand’s best interests to create it. At the beginning of 2017, HubSpot published a round-up of statistics emphasizing the importance of visual content in marketing. A few highlights: 37% of marketers…
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Crushing Deals Podcast Featuring Christine Wilson
Our CEO, Christine Wilson, talks social media marketing and entrepreneurship with Spencer Kulow on his Crushing Deals podcast. Spencer Kulow is a graduate student in the M.S. in Commerce program at the University of Virginia. Spencer and Christine met when she spoke on a panel at UVA’s Careers in Marketing Forum. Spencer later invited Christine…
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What’s With Video on Instagram?
All I talk about these days is video- GIFs, Boomerangs, live streaming, informational, funny, unexpected, social quality, 360 degree, and more. We are creating a ton of amazing videos for our clients and for ourselves and our organic reach and engagement is better than ever on Facebook. But what is happening on Instagram? Our strategists…
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Influencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
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#ADayWithoutAWoman
#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…
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5 Live Streaming Video Tips
Live streaming video is an excellent way to show off your brand’s expertise, build a stronger connection with your audience, and create highly engaging content. It’s one of our top three priorities for 2017 – and it’s only getting more affordable and accessible. Facebook is even expanding its monetization options for live streaming video, allowing…
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Facebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…
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How do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that performing just one task on one device at a time seems positively old-fashioned. We browse social media and shop online on our smartphones while watching TV. We watch videos on our tablets during our lunch break, then look up a…
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Snap’s IPO Moves Forward: What Should We Expect?
Snap Inc.’s upcoming initial public offering (IPO) is the cause of much speculation and anticipation – not to mention a hefty dose of skepticism or excitement, depending on who you talk to. Snapchat’s parent company recently made its public S-1 filing with the SEC, which gives us a first peek at Snap’s growth, income, users,…
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