Posts by Tracey McCoy
Infographics on Social Media: Why They Work & How to Create Them
Infographics provide a valuable way to connect with your audience on social media. We’re all drawn to colorful, attractive visuals, and this is never more true than on social media. Infographics catch your audience’s attention amid all the other distractions. When done well, they engage followers’ interest in a topic, showcase your brand’s expertise, and…
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How to Run a Successful Social Sweepstakes (and Why It’s a Good Idea!)
Everyone loves the opportunity to win a good prize. Running a sweepstakes on social media can be a fantastic way to reach your brand’s goals, while engaging and growing your audience. But a social sweepstakes isn’t something you can throw together in a day and expect to run seamlessly. A great campaign requires careful thought,…
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An Influencer Marketer’s Response to ‘Dear Mommy Blogger’
A few days ago, a blog post called “Dear Mommy Blogger” made a lot of waves in the influencer marketing world. The blogger, Josi Denise, used to run a site called The American Mama, which she has now taken offline and called “fake nonsense.” Her post tells mom bloggers to do the same: shut it…
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How to Create a Great Social Media Video
Your audience is watching a lot of videos on social media every day. And if the numbers are any indication, this habit will only keep growing over time. On both Facebook and Snapchat, users watch an average 8 billion videos a day. Then there’s the popularity of Vine and YouTube, as well as native Twitter…
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MtoM’s Christine Wilson to Speak at UVA’s McIntire School of Commerce
This Friday, MtoM founder and CEO Christine Wilson will return to her alma mater, the University of Virginia, to speak on a panel discussion during the 2016 Spring Symposium. The panel, “Analytics: State of the Art and Future Trends,” is focused on how business analytics are used in everything from social media to human resources.…
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Facebook News: Branded Content, Monetization & More
It’s been a busy month for Facebook. We can hardly keep up with all the news and rumors about the platform’s updates and upcoming developments. In case you missed them, here are a few stories that could have a positive impact on marketers and influencers. Branded Content Until earlier this month, Facebook prohibited marketers, media…
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Facebook Messenger Launches Chat Bots for Companies
If you’ve ever spent a frustrating 30 minutes trying to track down a company’s customer service phone number, or listening to interminable hold music while waiting to talk to a real person, Facebook is proposing a new solution. Last week, it announced an update to Facebook Messenger that allows companies to build chat bots to…
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The Future of Facebook: Career Recruitment & Virtual Reality?
In the world of social media, Facebook is an established veteran compared to newcomers like Snapchat or Pinterest. There are plenty of blog posts and think pieces that have come out in the last year or so that claim Facebook is dead. They point to user saturation and declining interest among millennials, and predict that…
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FTC Cracks Down on Misleading Influencer Marketing
Transparency is essential in marketing efforts – not only to keep the trust of your customers, but also to avoid getting into trouble with the government. Influencer marketing is based on partnering with content creators who appeal to your brand’s audience, and authenticity is key to a campaign’s success. Last week, the Federal Trade Commission…
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Social Media Round-up: What’s New for Brands
It’s been a busy couple weeks in social media land. Here are a few social media marketing stories you might have missed. Facebook Facebook Live Will Rank Higher in News Feed Since its launch in December 2015, Facebook Live has been growing in popularity. It’s open to all verified Pages and public figures using Mentions,…
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