Posts by Gillian Burgess
Snapchat Geofilters: On-Demand & Ready for Your Brand
With $5 and a little bit of creativity, you can now create your very own Snapchat geofilters. Last week, Snapchat made on-demand geofilters – digital graphics overlaid on a photo or video – open to anyone in the US, Canada and the UK, including individuals and smaller brands. The company is intentionally making this new…
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How Brands Can Benefit from Facebook Instant Articles
Facebook Instant Articles will become available to all publishers, no matter what size, starting April 12. Instant Articles is a feature that launched for a select number of well-known publishers last year – including BuzzFeed, the Atlantic and National Geographic. But this new change is a big one that brands should pay attention to; it…
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What’s New In Social Media Marketing
We’re only six weeks into the new year, but 2016 is already off to a good start for social media marketers. It’s tough to stay in the loop with the changes happening across all the different platforms, so we’ll make sure to keep you updated. Here’s a recent round-up of what’s new in social media.…
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Not Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
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How to Use Facebook Audience Optimization for Better Organic Engagement
Last week, Facebook released a new feature that aims to help marketers increase engagement on their organic posts. Facebook Audience Optimization is a tool that allows publishers to add targeting information to reach an audience most interested in their posts. Here’s a quick guide on how to get started on Audience Optimization – and how…
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It’s Time to Invest in Influencer Marketing on Instagram
2015 was an exciting year for brands on Instagram. The social network was growing continuously in popularity, yet it still offered fresh new opportunities for brands to engage with their followers. It’s already clear that 2016 is off to a different start. Instagram has 400 million active users and 80 million photos posted each day, and it’s becoming…
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360-Degree Video Takes Advertising into the Future
Have you ever wanted to feel what it’s like to run onto the field during a professional soccer match or to walk across the tallest man-made structure in the world? How would you like to share a cup of coffee with people from all over the world or take an instant tour of Walt Disney…
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How do I drive traffic to my YouTube videos?
With so many social networks competing for your time and budget, you need to be intentional about how you prioritize your marketing efforts. Facebook, Instagram, Pinterest and Twitter often take center stage for brands looking to reach their audience on social media, but don’t underestimate the potential of YouTube. We’ve talked a lot about what…
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How to Do Influencer Marketing the Right Way
Influencer marketing – teaming up with leading bloggers and social media personalities in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level – but only if you invest…
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What You’re Really Sharing with the “Most Used Words” Facebook App
A new wildly popular Facebook app can tell you which words you’ve used the most often on your profile, but it might also give advertisers access to more personal data than you’ve bargained for. More than 18 million people have used the “My Most Used Words on FB” app, designed by Korean company Vonvon.me, which…
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