Posts by Christine Wilson
What’s With Video on Instagram?
All I talk about these days is video- GIFs, Boomerangs, live streaming, informational, funny, unexpected, social quality, 360 degree, and more. We are creating a ton of amazing videos for our clients and for ourselves and our organic reach and engagement is better than ever on Facebook. But what is happening on Instagram? Our strategists…
Read MoreInfluencer Marketing: Don’t Put All Your Eggs in One Basket
“Don’t put all your eggs in one basket.” When it comes to influencer marketing, that old cliche definitely applies. Brands new to this type of marketing may lean toward simply reaching out to a handful of mid-sized lifestyle bloggers to promote a new product. However, the most effective influencer marketing campaign requires a more strategic…
Read More#ADayWithoutAWoman
#ADayWithoutAWoman is for women and their supporters to fight for equity and gender equality. Women are being encouraged to not participate in paid or unpaid work today, March 8th. This International Women’s Day, join MtoM Consulting as we offer our employees the opportunity to participate in a #DayWithoutAWoman without having to take a vacation day!…
Read More5 Live Streaming Video Tips
Live streaming video is an excellent way to show off your brand’s expertise, build a stronger connection with your audience, and create highly engaging content. It’s one of our top three priorities for 2017 – and it’s only getting more affordable and accessible. Facebook is even expanding its monetization options for live streaming video, allowing…
Read MoreFacebook Video Ads: MP4 versus GIF
With over 50% growth in video views (Facebook Business), it’s quite apparent that video outperforms all other content on Facebook these days. Recognizing the premium placed on video, marketers have accordingly modified their content strategies, and adaptation of their digital ad strategies will surely follow soon. At MtoM, we have already switched our strategy from…
Read MoreHow do consumers make travel decisions – from inspiration to booking?
Browsing across multiple screens has become the new normal for everyday life – so that performing just one task on one device at a time seems positively old-fashioned. We browse social media and shop online on our smartphones while watching TV. We watch videos on our tablets during our lunch break, then look up a…
Read MoreSnap’s IPO Moves Forward: What Should We Expect?
Snap Inc.’s upcoming initial public offering (IPO) is the cause of much speculation and anticipation – not to mention a hefty dose of skepticism or excitement, depending on who you talk to. Snapchat’s parent company recently made its public S-1 filing with the SEC, which gives us a first peek at Snap’s growth, income, users,…
Read MoreMtoM’s Top Initiatives for 2017: #3 Virtual Reality
It’s a brand new year, and we are looking forward to what’s on the horizon for MtoM and our clients. We have defined three initiatives that will be at the center of all our work in 2017: user-generated content, live streaming video and virtual reality. We’re confident that these three areas will be pivotal for…
Read MoreMtoM’s Top Initiatives for 2017: #2 Live Streaming
As we kick off 2017 here at MtoM, we’re taking some time to reflect on our predictions and goals. We have defined three 2017 initiative that will shape our work for the next year: user-generated content, live streaming video and virtual reality. We’re exploring each topic in detail in a three-part blog series; check out…
Read MoreMtoM’s Top Initiatives for 2017: #1 User-Generated Content
2017 is already off and running, and we are thrilled about what the new year holds for MtoM. We have defined three main initiatives that we will be incorporating into everything we do in 2017: user-generated content, livestreaming video and immersive content for virtual reality. After tracking past data and looking ahead to developing trends,…
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