Posts by Christine Wilson
Advertising: From Billboards to Buzzfeed
Remember the days when someone would point out a car window to an amusing billboard? If you’re like me, those days are vague and fading. Advertisements no longer hold my interest as I’m not seeking an injury lawyer, local specialized business, or, rarely, the next fast food stop off the interstate. I do remember the…
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To Meme, or Not to Meme
This past week, a 16 year old named Alex became famous in ONE day. Someone took a picture of him working and created a meme, dubbing him #AlexfromTarget. He now has over 500,000 Twitter followers and has even made an appearance on The Ellen Show. Target even embraced his new found fame, saying, “We heart Alex,…
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eMarketer Interview with Christine
I recently got a call from eMarketer about our Millennial Mom research. They asked to interview me about how millennial moms are affected by mobile technology, social media, and the “always on” society. We discussed how social media usage is changing with millennials and what makes their lives easier and what actually causes more stress.…
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Behind Successful Online Video Advertising
With over 100 hours of video uploads on YouTube every 60 seconds, more than 4.75 billion pieces of content on Facebook every 24 hours, and 500 million new tweets per day, marketing on social media can seem daunting. But, social media is an awesome leveler: any company can shine, regardless of brand awareness or marketing…
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Coming Soon to a Snapchat Near You
Wherever you are, they will find their way in. We’re talking about advertisements, of course. Brands want to reach you and will adapt to popular platforms to be seen. If the masses are interacting on a specific site or social media application, brands need to be there. It is their job to be relatable and bring the…
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Blogs Give Real Boost to Brand Marketing
We came across this delightful little nugget while reading Direct Marketing News the other day: Blogs are 63% more likely to influence purchasing decisions than magazines. That stat just sort of popped out at us while we were reading DM News Senior Editor Natasha D. Smith’s take on this year’s trends in social media marketing.…
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Advertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
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Millennials Love These Three Words!
If you’re a part of the millennial generation then you probably know exactly three words I’m talking about. Need another hint? What comes to mind when I say “fall beverage”? If you haven’t guessed it, then let me direct you to its Twitter page: @TheRealPSL. That’s right, Starbucks created a Twitter account for their popular…
Read MoreMarketing to Moms Via Bravo
It is no secret that I am huge fan of Bravo and that the network appeals to a highly sought after mom demo. Their viewers are primarily more affluent, college educated women and 51% have children in the household. Brands have certainly taken notice and we have seen plenty of brand promotion in the WWHL Clubhouse.…
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AdWeek reports: Marketers are ditching Facebook in favor of microsites
Here’s an interesting development we read about in AdWeek: more and more digital marketers have started using Facebook as an entry point for engaging their target audiences rather than a host for branded content. Why? Facebook’s own algorithms dictate what pops up in a user’s News Feed, so marketers can’t predict whether, when or how their carefully crafted messages are…
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