TikTok Is Obsessed With This Toaster, Thanks to Influencer Marketing!
Revolution Cooking's direct-to-consumer revenue up 2.5x year-over-year.
Campaign Performance Highlights
From July 2021 to August 2022 - working with 45 influencers and a budget of less than $40K - the campaign achieved over 147 million views, more than 10 million engagements, and sold out the Rev Cooking toaster on Costco.com!
Budget
Influencers
Views
Engagements
It is Seriously Called the TikTok Toaster
Sample Influencer Content (2021-2022)
404K Views
Video credit: Simply Sal Finds
24.59M Views
Video credit: Albert Niazhvinski
17.25M Views
Video credit: Alina Prokuda
Hear the Story from Revolution Cooking
- Kristen Everett,
Revolution Cooking
Ready for your brand to be the next TikTok Star?