Archive for September 2017
Tips for Taking an Addictive Boomerang
A short, hypnotic video catches your attention as you scroll through your Instagram feed. It captures an action – a person jumping into a pile of leaves, a cat chasing a toy, or a spoon digging into an ice cream sundae – in a video that plays forward, then backward, over and over. Without even…
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Is Snap Map More Helpful or Invasive?
Snapchat released its Snap Map feature in June, which allows users to submit Snaps to a public collection called Our Story. According to Snapchat, the value of the new function is being able to view Snaps from around the world, “including sporting events, celebrations, breaking news, and more.” A color-coded heatmap shows popular locations; blue…
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How to Avoid the “Fake Follower” Trap in Influencer Marketing
Finding the right influencers to partner with your brand is no simple feat. You have to make sure the people you select are authentic and engaging, who care about their followers and share your brand values. And, increasingly, you also have to verify that influencers – and their followers – are real. Fake Instagram accounts…
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7 Sites with Free Stock Photos for Your Social Media or Blog
Beautiful photos enhance every part of your marketing strategy – from blog posts and social media graphics, to website slideshows and ad campaigns. But if you don’t have a huge photography budget, it can be a struggle to find high-quality images that fit your brand’s needs. You can search Creative Commons images hosted on Flickr…
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