Archive for June 2017
How Brands Can Use Instagram Location & Hashtag Stories
In May, Instagram released two new features to help people find Stories related to their interests. Through the Explore tab, users can now search by location or hashtag, and scroll through a compilation of Instagram Stories that have a particular location sticker, hashtag sticker, or hashtag in a caption. The Explore tab also features select…
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Virtual Reality & Augmented Reality: What You Need to Know
If new technology has taught us anything over the last few years, it’s that reality is not fixed. It’s adaptable, and it’s constantly surprising and delighting us. Both virtual reality (VR) and augmented reality (AR) are viewing experiences that allow us to explore new worlds. They’re areas of rapid growth in the tech space –…
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Are You Looking at the Influencer Marketing Long Game?
Most savvy marketers don’t need to be sold on the value of influencer marketing. The evidence is all around us, as brands of every size partner with influencers to connect with their audiences. But though more brands each year are maintaining or expanding their investment in influencer marketing, many are still not making a significant,…
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What Marketers Should Know About Generation Z
The first generation of true digital natives is growing up – and marketers are paying attention to their priorities and habits. People in Generation Z – born after 2000, following millennials – are unique in that they have never known a time before technologies such as smartphones, social media platforms and streaming media services. And…
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