Archive for July 2016
Social Media Round-Up: Full-Screen Facebook Live
What have you missed in social media marketing news this week? Catch up on the latest and greatest in our social media round-up! Facebook Live Goes Full Screen Facebook Live is dominating the livestreaming video landscape right now. In just the past week on Facebook Live, astronaut Buzz Aldrin broadcast his memories of the…
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5 Instagram Hashtag Tips to Better Market Your Brand
Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. As…
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Tips for Designing Snapchat On-Demand Geofilters
Snapchat is undoubtedly the most popular kid on the marketing block right now. Big brands are paying big bucks for sponsored lenses to promote their products – with everyone from Benefit Cosmetics to Twentieth Century Fox forking over between $600,000 and $750,000 for 24 hours of a fun custom lens that generates high engagement. But…
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Pokémon GO—Channel Your Internal Geek to Make Some External Bank!
The Game: Pokémon GO has skyrocketed in the past week, quickly becoming this month’s “It Girl” of social media. The app surpassed 7.5 mil downloads in 5 days, and thanks to its photogenic quality, has also become a fan favorite for posting on Twitter, Instagram, Snapchat & Facebook. Pokémon GO provides us with an unique opportunity—considering the…
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The Lifespan of a Social Media Post
See Our Updated 2019 Infographic A big challenge when developing your brand’s marketing strategy is figuring out how often to post to different social media accounts. You want to optimize your posting to reach and engage your audience just enough to stay top of mind without being overbearing. It’s a tricky balance, and it’s even…
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9 Things to Know about Social & Digital Media’s Impact on #Rio2016
Before the internet, families crowded around their TVs to watch The Olympics—glued to tear jerking behind-the-scenes stories and record-breaking events. It was a shared experience and it still is—but now it’s unfolding 24/7, on a global scale, in the palm of our hands. We have unprecedented access to information, the athletes themselves, and more content…
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