Archive for February 2016
The 88th Academy Awards and Social Media
Social media was a huge part of last night’s 88th Academy Awards. The advocacy, humor, and of course, a few gaffes, made the night a unique success. Race and inclusion were virtually co-hosts of the night as comedian Chris Rock challenged Hollywood for claiming to be progressive but failing to make movies more representative of…
Read MoreHow Brands Can Benefit from Facebook Instant Articles
Facebook Instant Articles will become available to all publishers, no matter what size, starting April 12. Instant Articles is a feature that launched for a select number of well-known publishers last year – including BuzzFeed, the Atlantic and National Geographic. But this new change is a big one that brands should pay attention to; it…
Read MorePump Up Your Instagram With Instagrid!
Instagram’s feed of edited photos and perfectly timed videos can make it difficult for content to stand out. On the hunt for a new app that would display our product in a unique style, we found Instagrid. Instagrid is an easy to use photo app that evenly cuts whatever photo you want into halves, thirds,…
Read MoreWhat’s New In Social Media Marketing
We’re only six weeks into the new year, but 2016 is already off to a good start for social media marketers. It’s tough to stay in the loop with the changes happening across all the different platforms, so we’ll make sure to keep you updated. Here’s a recent round-up of what’s new in social media.…
Read MoreNot Buying a $5 Million Ad? Use Social Media During the Super Bowl Instead
The advertising anticipation is at its height for the Super Bowl 50, with fans and brands speculating which companies will be the winners and losers. Brands will pay a record $5 million for a 30-second spot in this year’s Super Bowl broadcast, an increase of $500,000 from last year. With that kind of price tag,…
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