Archive for September 2015
Instagram Opens Advertising To All: What This Means for Brands
After nearly 18 months of testing, Instagram announced this week it’s ready to open paid advertising to all businesses as well as allow advertisers to use Facebook targeting to direct ads at Instagram users. Additionally, back in June, the company announced it would soon be expanding its advertising interface to include call-to-action buttons, allowing users…
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All You Need To Know: The New iPhone, iPad Pro And Apple TV
Apple CEO Tim Cook hosted the company’s annual Fall press event this week where he unveiled changes not to just one Apple product per the usual norm but improvements to several products including the iPhone, iPad and Apple TV. We love this recap from The Verge highlighting “The 10 Most Important Things From Apple’s iPhone…
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MtoM Founder & CEO Wins “Lead By Example” Award from Her Corner
Last week, the Washington, DC based entrepreneurial organization, Her Corner, honored MtoM Founder and CEO, Christine Wilson, with the “Lead by Example Award” at their annual end of summer gathering at the Willard Inter-Continental Hotel, where they honored 5 top female entrepreneurs from across the beltway. Her Corner Founder, Frederique Irwin, had this to say…
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How Influencer Marketing Helped Capital One Boost Ad Recall by 16%
Instagram recently announced exciting developments in the digital advertising side of its business, including a new ad API and plans to roll out call-to-action buttons in the near future. Instagram ads have huge potential to connect brands with their audiences, especially millennials. And if Capital One’s “What’s in your wallet?” campaign is any indication, influencer…
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