Archive for December 2014
A Spirited Conversation with Christine Wilson
Check out our inaugural podcast with MtoM’s Founder & CEO. Hosted by Spirited Conversations’ Sharen Sellgren.
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A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
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What I Learned From the Sony Hack
As everyone now knows, Sony was viciously hacked in an attempt to stop their movie ‘The Interview’ from being released on December 25. Sensitive and private (and embarrassing) emails have been released on an almost daily basis. Just a couple days ago, the studio decided not to release the movie after the hackers threatened violence on moviegoers. The…
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Podcasting Has Its First Breakout Hit
During our recent offsite strategy session, Sharen Sellgren, suggested that we start an MtoM podcast. I honestly hadn’t listened to a podcast in such a long time and they had never really been “my thing.” I love to listen to books and I have an insane Audible library. I also listen to talk radio all…
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YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
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Content Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…
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