Archive for May 2014
Why Influencer Marketing Is Important to Your Brand — Webcast
Join Us For a Webcast Presented by Christine Wilson, Founder & CEO, MtoM Consulting Tracey Harrington McCoy, VP of Digital, MtoM Consulting Wednesday, June 4th at 12 noon EDT [hs_action id=”2365″] This webcast will teach you all about Influencer Marketing and how to do it effectively on any budget. Influencer marketing is the most powerful…
Read More
The Modern Mompreneur and Real Life Style
I had the privilege of attending my second Modern Mompreneur event today in Bethesda. It is well worth the drive and going “all the way” to Maryland to get together with this incredible group of mom entrepreneurs that are running amazing businesses. The engaging presentation today from Lani of Real Life Style showcased the Five Power Outfits…
Read More
Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info
Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…
Read More
Recommended Frequency for Posting to Social Media and Blogs
We have a lot of clients that aren’t sure how often to post on each social media platform or how much of a commitment they need to make to have a successful blog. A potential client recently told me that she was afraid to add a blog to her website because she just didn’t have…
Read More
5 Benefits of Influencer Marketing Told Via Adobe Voice
I recently discovered Adobe Voice when my father did a fun video about our family dog. It was funny and visual and took him about 10 minutes on his iPad. Of course I had to check it out and try it myself. I decided to cover the 5 Benefits of Influencer Marketing blog post that…
Read More
Mother’s Day Social Media Review: The Brands That Did It Right
While scrolling through Facebook on Mother’s Day, I saw a fantastic mix of friend photos and brand updates. As most social media marketers know, holidays provide brands a great opportunity to create original content for their audience–and it’s always fun to see what all the different brands create. Here are a few I loved: Oreo Coke Plum…
Read More
The State of Motherhood for Mother’s Day
We at MtoM are in various stages of motherhood, from pregnancy to toddlerhood, to school aged children. We have one thing in common- we all want a little rest and relaxation! Here are some fun facts about motherhood for this Mother’s Day!
Read More
Snapchat Snazzes Up Its Functionality
Late last week, Snapchat unveiled its latest product update — and it was jam packed with new features. The biggest addition is text messaging functionality. In a blog post on their site, they go into a little background explaining their new addition: “But until today, we felt that Snapchat was missing an important part of…
Read MorePR Brainstorming Games
Here are two brainstorming games we like to play for getting the PR creative juices flowing. We purchased this Paper Easel Pad for brainstorming from Amazon and we think it is essential to get the whole group to be creative and to share ideas. Free Flow Any thoughts, words that come to mind No thoughts or ideas…
Read More