Archive for April 2014
A Tour of the MtoM Office
If you have been to visit us in our office in Falls Church City then you know that we have made a little Ikea oasis among an office building of not so hip office mates. We want to enjoy our space while still keeping overhead low and a great location as a priority. Our building…
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To Press Release or Not to Press Release, That is the Question
PR has changed so much since my first job nearly 15 years ago. We used to write press releases to announce big news, put it on the wire and then fax (yes, fax!) it to news desks and editors. We’d then call (never email) to make sure they received it, and see if it was…
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We Love Our Clients: Tom Dolan Swim School
We’re very excited about a new feature we’re starting on the MtoM blog! Each month we’ll highlight one of our clients in a new feature we’re calling ‘We Love Our Clients.” To kick it off, we’ll be highlighting the Tom Dolan Swim School in Dulles, VA. The TDSS was founded by Olympian swimmer Tom Dolan. Tom is a…
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Shefit and Shoppost
I am rarely as excited as I was on a call last Friday with Shefit web developer, Katie Vanderploeg, and the amazing team behind the new app Shoppost. I have been talking about developing an easy way to integrate a simple shopping experience into our influencer campaigns and now I can do it! Currently Shoppost is…
Read MoreOur Favorite Social Media Photo Ever!
The ladies at MtoM appreciate a good girl’s night out. Our last one included a whisky tasting, wheat beer, and a rousing game of Cards Against Humanity. But we’re pretty sad we missed this recent celebrity girls night out. Talk about a fun group of girls! You had me at Gwyneth Paltrow and Chelsea Handler!…
Read MoreInfluencer Marketing: The Metrics That Matter Most
In the not-so-distant past, blogger promotions had only one metric: monthly unique visitors. Programs were pitched, approved, created, and executed based only on that one number. Even worse, once the program deployed, there weren’t any additional post-launch metrics to see how the promotion performed. Brands had no clue if their message resonated or how many…
Read MoreUsing Automated Local Marketing Services
I first came across a client using ReachLocal a couple of years ago and I was dumbfounded by the whole process. The client had hired me to redo their website, work on SEO, update social media, and help generate leads via online advertising. In addition to my cost they were paying ReachLocal a large monthly…
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Why YouTube Videos & Facebook Don’t Always Mix
It’s becoming much easier to watch videos on Facebook. Now when you see a video in your News Feed, it plays silently, and if you want to see more – simply tap to play with sound in full screen. I appreciate this, because I am not a fan of auto-play videos – I want the…
Read MoreFacebook Unveils Larger, Simpler Right Column Ads
Facebook unveiled a peek at their new right column ads last week–and we like what we see. MtoM usually advises clients to turn off right column ads when setting up advertising campaigns in Facebook’s advertising platform. After seeing clickthrough rates and performance plummet the past couple years, there was no reason to waste budget on…
Read MoreThe New Twitter Layout- Are You Ready?
We had a long conversation this morning about all of the changes that we have seen on Facebook fan pages and the rapid decline in organic reach. We are still creating great content for clients multiple times a day and feeling very frustrated when 2-3% see many of the posts. There are lots of conversations…
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