How PR and Influencer Marketing Can Mix

By Christine Wilson | March 6, 2014

There are many different ways to work with bloggers. In the parenting space, blogger promotions – where influencers are compensated to develop sponsored posts in their authentic voice – are on the rise. They are absolutely valuable when executed on their own, but adding a PR component to a brand’s campaign can increase the reach…

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Social Media Resources We Can’t Live Without

By Christine Wilson | March 4, 2014

There are a lot of resources out there for managing, creating, tracking, and sourcing content for social media. It can be overwhelming to figure out what you need and what is the best solution for your business, especially if you are on a budget or need a little hand holding through the process. These are…

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