Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info

By Tracey McCoy | May 20, 2014
Nielsen's Twitter TV demographic ratings

Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…

Read More

How Twitter Can Impact TV Ratings

By Tracey McCoy | March 21, 2014

Over the past year, we’ve demonstrated that when harnessed correctly, Twitter can impact television ratings. We help our clients, both networks and production companies, move the ratings needle. We’ve successfully driven viewership and directed new demographics to shows. I recently stumbled across the media section on Twitter and was pleasantly surprised at the extremely thorough…

Read More