Tweeting About the Olympics? Read the Rules First

Anticipation over the Summer Olympics is building worldwide as the 2016 Rio Games officially kick off tomorrow. Huge sports events are usually a good opportunity for marketers to use social media creatively, capitalizing on some of that excitement to get a little attention for their own brands. But if you were planning to post about…

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9 Things to Know about Social & Digital Media’s Impact on #Rio2016

Before the internet, families crowded around their TVs to watch The Olympics—glued to tear jerking behind-the-scenes stories and record-breaking events. It was a shared experience and it still is—but now it’s unfolding 24/7, on a global scale, in the palm of our hands. We have unprecedented access to information, the athletes themselves, and more content…

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