Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info

By Tracey McCoy | May 20, 2014
Nielsen's Twitter TV demographic ratings

Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow…

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