Posts Tagged ‘millennial moms’
Advertising Week 2014: Millennial Takeover!
MtoM’s CEO, Christine Wilson, and the rest of the Millennial team (myself included!) traveled to New York City for Advertising Week a couple weeks ago. We had a great time and learned so much from the many sessions. Thinking back to what stood out the most, it would have to be the word “Millennial.” Whether the…
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Cheez-Its and Netflix: Confessions of a Young Mom
I was in the grocery store with my daughter and my 17-year-old sister, Kate. A woman walked up to Kate and asked, “How old is your daughter?” I was tongue-tied. After all, Kate is seven years my junior. This summer at the pool, a lifeguard asked me if I was on swim team. Mind you,…
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How Marketers Can Understand Millennials: Dump the Stereotypes
While perusing MediaBistro earlier today (one of my go-to sites that’s always full of useful and helpful information,) I came across an interesting article: First Step For Marketers to Understand Millennials: Dump the Stereotypes. This headline stuck out to me because defaulting to stereotypes can happen so easily when a demo isn’t understood. But it isn’t…
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