Posts Tagged ‘facebook ad targeting’
Infographic: Bid Types for Facebook Ads
Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest. When creating ads, one…
Read More
Facebook Ad Targeting to Use Data From Outside Websites
It’s pretty impressive how Facebook keeps improving its ad platform–and its latest enhancement doesn’t disappoint. The company announced in a blog post earlier this week the company revealed it will use data gathered outside of Facebook to better target relevant advertising to its customers. From the blog post: “Today, we learn about your interests primarily…
Read More