Content Overload (and Other Marketing Challenges)

mobile personal tracking app Fitbit

Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…

Read More

Don’t Let Unplanned Home Hazards Spoil the Season

We recently got the word out to some of our bloggers about holiday safety with this infographic from Allstate. I was blown away with their own personal stories and a video of a cat batting at a lit candle in a holiday centerpiece. Now that I have two young boys, I am constantly worried about…

Read More

How to Monetize Your Blog

We recently presented this list at the Femworking Conference for small businesses and bloggers in DC. It is important to consider each of these if you want to make money blogging. Have an aesthetically pleasing site with home page bio and picture Space the frequency of promoted posts Write in an authentic voice Know what…

Read More