Nielsen’s Expands Twitter TV Ratings — Now Includes Demographic Info

Twitter impacts TV viewership: it’s been proven and documented and many TV studios and production companies are taking advantage. And to help capture all the metrics and views, Nielsen has expanded its Twitter TV ratings to include demographic information. As TechCrunch reports: “This new feature, delivered overnight for over 250 U.S. TV networks, will allow the industry to identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are viewing those tweets.”

Nielsen also shared some interesting data they’ve gathered. Here are some highlights (from TechCrunch):

• Nielsen found that not only do more people read tweets about TV rather than create them (viewers outnumber authors by a 50-1 margin, says Nielsen), but those tweet viewers tend to represent a more demographically balanced profile than those creating the tweets.
• Nielsen found that Twitter TV Authors for the episodes analyzed ranged from 12 percent male to 92 percent male, which means the Twitter platform itself isn’t necessarily skewing more male or female, but each type of show being tweeted about attracts a different type of audience.

As part of their new feature roll out, Nielsen put together a very cool and informative infographic about the demographics watching TV and tweeting. Check it out below:

Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV