MtoM Blog
What I Learned in 2014
Is there anything better than the endless lists that mark the end of one year and the beginning of another? Of course, we are resolving to eat better, exercise more, grow our business, etc. etc. We are also resolving to take the lessons learned in 2014 to heart and to share them with our clients…
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A Spirited Conversation with Christine Wilson
Check out our inaugural podcast with MtoM’s Founder & CEO. Hosted by Spirited Conversations’ Sharen Sellgren.
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A Happy New Year for Marketers: “Promoted Pins” goes live on Pinterest
Here’s some exciting news for marketers: Pinterest—the social media behemoth and online tool “for discovering things you love and doing those things in real life”—has announced that it will start selling ads in the form of Promoted Pins beginning this Thursday, Jan. 1. The decision comes at the end of a successful test run for…
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What I Learned From the Sony Hack
As everyone now knows, Sony was viciously hacked in an attempt to stop their movie ‘The Interview’ from being released on December 25. Sensitive and private (and embarrassing) emails have been released on an almost daily basis. Just a couple days ago, the studio decided not to release the movie after the hackers threatened violence on moviegoers. The…
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Podcasting Has Its First Breakout Hit
During our recent offsite strategy session, Sharen Sellgren, suggested that we start an MtoM podcast. I honestly hadn’t listened to a podcast in such a long time and they had never really been “my thing.” I love to listen to books and I have an insane Audible library. I also listen to talk radio all…
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YouTube Anoints Its Top 10 Video Ads of 2014
YouTube has released its list of Top 10 ads of 2014—revealing how significantly the business of online advertising has changed in just the last two years. Digital marketing execs, take note: In 2012, the first year YouTube posted a “Leaderboard” listing the most watched video ads, the spots that ranked highest were mainly TV ads,…
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Content Overload (and Other Marketing Challenges)
Worried that your brand is drowning in an ocean of digital content? Mark Schaefer, “chieftain” of {grow} and author of “Return On Influence,” “Tao of Twitter” and other books, points out in a recent blog post that new apps and filters are emerging to help consumers cut through the clutter and “make better content choices”—further…
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Infographic: Snapchat vs. Facebook
The week’s winding down so let’s have a little fun. Here’s a quirky infographic comparing Snapchat and Facebook. It’s a little hokey but points out some interesting differences between the two social platforms. Take a look and let us know what you think in the comments. Infographic created by DPFOC Canada & USA
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Mobile Engagement, Proximity Messaging, and More: Future Trends in Digital Marketing
Attention digital marketers: As you contemplate your company’s marketing strategies for the coming year and beyond, be sure to read Forbes contributor Sujan Patel’s six predictions for 2015. Patel formulated this roundup after consulting with 20 seasoned marketing experts about the changing digital marketing landscape, and quotes from them liberally throughout. Here are the highlights…
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Storytelling Versus Storymaking
Anyone engaged in business has heard about the import of employing storytelling as a means of selling. Stories are a tool scientifically proven to boost sales, and are highly effective not only for short-term profit, but for brand loyalty and advocacy. According to Yesware’s The Exchange, Neuroeconomics pioneer Paul Zak says that, “Stories are powerful…
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