Infographic: Bid Types for Facebook Ads

Let’s be honest: Facebook’s advertising platform can be a bit intimidating at first blush. From the dynamic Power Editor to the impressive targeting capabilities to the various bidding options, it can be confusing when you first start diving in. For the novice or first time marketer, it can be a lot to digest.

When creating ads, one of the most important things to understand is the bidding process–and half the battle is understanding all the terminology. One of Facebook’s Strategic Preferred Marketing Developers, Nanigans, has put together a fantastic infographic that helps explain and clarify the different ways to bid on Facebook as well as the different terms. It’s a great guide for anyone managing Facebook ads for clients.

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