Comparison of TikTok and Douyin in E-Commerce and Marketing, and Insights for U.S. Brands

Introduction to TikTok and Douyin TikTok: TikTok is a global short-video platform launched by ByteDance, focusing on creative content, music, and entertainment. It quickly attracted a young global audience and became a globally recognized social media platform due to its advanced recommendation algorithm and easy-to-use content creation tools. Douyin: Douyin is the Chinese version of…

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