Archive for July 2024
The Power of Social Commerce
It’s no surprise that online shopping has overtaken the retail industry. There are over 2.6 billion online buyers (33% of the world’s total population), and the number of people shopping online is only increasing (Mosby, 2024). This creates room for opportunity, especially when you throw social media into the mix. Social media has been used…
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Instagram Reels vs. TikTok: which is really more effective?
In a social media world increasingly focused on video creation, two platforms have stormed to the front of the pack: TikTok and Reels, a feature inside Instagram. At first glance, these two tools seem to have numerous similarities…but what makes each unique? Let’s break down the key differences between Instagram Reels and TikTok and which…
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