July 2023

Predictive Analysis: Revolutionizing Ad Targeting in the Digital Age

By Andrew Patty | July 10, 2023

In today’s digital era businesses are not only benefitting from technological advancements but also experiencing a significant shift in their operational approaches. At the forefront of this transformation is predictive analysis—an advanced analytics technique powered by artificial intelligence (AI) and machine learning (ML). Predictive analysis empowers businesses to foresee future consumer outcomes. Thereby shaping their…

The Dawn of Threads: How Instagram’s New App Redefines Social Media Interaction

By Christine Wilson | July 6, 2023

It’s not often that a new app bursts onto the social media scene and immediately makes waves, but Instagram’s new standalone app, Threads, has done exactly that. As reported by The New York Times on July 5th, 2023, Instagram’s parent company Meta has just introduced a potential game-changer to the social media ecosystem. This blog…