Posts Tagged ‘user generated content’

MtoM’s Top Initiatives for 2017: #1 User-Generated Content

2017 is already off and running, and we are thrilled about what the new year holds for MtoM. We have defined three main initiatives that we will be incorporating into everything we do in 2017: user-generated content, livestreaming video and immersive content for virtual reality. After tracking past data and looking ahead to developing trends,…

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How User-Generated Content Helped Polaroid Boost Sales by 180%

In 2001, Polaroid filed for bankruptcy as it struggled to pay down its large debt and compete with emerging digital photo technology. Yet in 2016, the brand is strong and its sales are thriving – in no small part due to its savvy leverage of user-generated content. Polaroid’s parent company, C&A Marketing, hired Aaron Paine…

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