Posts by Tracey McCoy
Super Bowl Advertising: Is Snapchat the New TV?
The advertising buzz leading up to the Super Bowl is nothing new. Every year, we analyze the price tag for a 30-second spot during the game, pore over the list of brands purchasing ad time, and speculate on who the winners and losers will be. But traditional TV advertising is not the only option for…
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Influencer Marketing Lessons from New Research
Influencer Marketing Lessons from New Research 2016 has been a fruitful year for influencer marketing, and 2017 seems to be on track to continue this trajectory. According to recent research, many brands have made influencer marketing an integral and effective part of their overall marketing efforts, and other brands plan to follow suit in the…
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360 Storytelling: The Latest on Virtual Reality and Augmented Reality
Immersive experiences that alter our reality aren’t new… In 1957 Morton Heilig invented the Sensorama Machine, a simulator that provided the illusion of reality thanks to 3D video, artificial smells, stereo sound, seat vibrations, even fans to create windblown hair. This “experience theater” for 1-4 people set the stage for the wide range of virtual…
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Social Media Round-Up: Full-Screen Facebook Live
What have you missed in social media marketing news this week? Catch up on the latest and greatest in our social media round-up! Facebook Live Goes Full Screen Facebook Live is dominating the livestreaming video landscape right now. In just the past week on Facebook Live, astronaut Buzz Aldrin broadcast his memories of the…
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5 Instagram Hashtag Tips to Better Market Your Brand
Instagram announced in June that their user base has grown to more than 500 million Instagrammers—with over 300 million (60%+) using the platform daily. And according to eMarketer, there will be 48.2 million millennial Instagram users in the US this year. By 2019, nearly two-thirds of all millennial smartphone users will use Instagram. As…
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Tips for Designing Snapchat On-Demand Geofilters
Snapchat is undoubtedly the most popular kid on the marketing block right now. Big brands are paying big bucks for sponsored lenses to promote their products – with everyone from Benefit Cosmetics to Twentieth Century Fox forking over between $600,000 and $750,000 for 24 hours of a fun custom lens that generates high engagement. But…
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What Makes a Great Influencer?
If we’ve said it once, we’ve said it a thousand times: influencer marketing is the best investment you can make in your brand. It’s the most effective way to get your ideal customers’ attention and build long-term relationships with them. And it’s achievable for all brands, no matter what size. The biggest challenge in getting…
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Social Media Round-Up: From Snapchat Ads to Facebook Video Comments
Congrats, you made it to the end of a long week! Reward yourself by catching up on the social media stories that marketers are buzzing about right now. Snapchat Expands its Advertising Snapchat seems to be on a mission for total social media domination, and this week it announced a bold plan to expand advertising…
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Create, Curate, Collaborate: How to Develop a Smart Video Content Strategy
I don’t know about you, but I find it impossible not to watch Tasty videos when I see one on Facebook or Instagram. Although I’ve yet to make a Cinnamon Roll Breakfast Muffin, I’m instantly hooked (along with millions upon millions of people) Every. Single. Time. Taco Bell tapped into this popular one-minute-recipe trend in…
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Partner with Influencers to Grow Your Snapchat Followers
Partner with Influencers to Grow Your Snapchat Followers It’s clear that Snapchat is an increasingly powerful marketing tool. With 100 million active daily users, the app offers exciting opportunities for brands to engage directly with customers, in a space where they already spend a lot of time. But Snapchat isn’t your average social network, and…
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