How to Do Influencer Marketing the Right Way

Influencer marketing – teaming up with leading bloggers and social media personalities ­in your space – is the most effective way to connect your brand’s message with a receptive audience. It has the power to expand your reach exponentially and take your marketing goals to the next level ­ – but only if you invest the time in doing it the right way.

MtoM has developed Max Influence, a unique influencer platform designed to take the guesswork out of campaigns. Max Influence manages every step of a campaign, from research to results. We work with diverse brands, including Marriott and Culturelle, to deliver measurable, ROI-driven successes.

Here are a few tips to help you plan and execute an influencer campaign that gets you the results you want.

Don’t Wing It

Hey, we all fly by the seat of our pants sometimes because of budget, time or staff constraints. But influencer marketing is far too valuable to be one of those line items that becomes an afterthought. Don’t let it be a half-hearted DIY effort; make it a priority – and it will pay off in a big way.

There are so many nuances to launching an influencer campaign that resonates with your audience. You need the perfect influencers for the people you want to reach. You need the content they’ll be excited to check out and share. And you need the tools to track what’s working and why.

Make it Personal

It may sound obvious, but influencer marketing’s success is completely dependent on finding the right influencers for your campaign. Not just anyone will do – you need people who already have the following you want and who will instantly click with your audience. Many agencies sign exclusive contracts with a limited pool of influencers, but MtoM has intentionally gone a different route. We think the quality of a campaign drops dramatically when you only have a small network of influencers to choose from.

We have more than 100,000 influencers in our network, and our research team searches thoroughly to handpick the ideal people for each and every campaign. We pride ourselves on finding the very best fit for our clients, identifying influencers ranging from top bloggers and Instagram stars to designers and professional athletes. And once the right influencers are in place for a campaign, everything else begins to come together.

Measure, Measure, Measure

An influencer campaign is useless if you can’t measure it properly. And we’re not talking about estimating monthly unique visitors or some vague idea of engagement. It’s essential to collect concrete data that everyone can understand, so you can point to your campaign’s fantastic ROI.

MtoM’s Max Influence platform is detailed and robust enough for even the most obsessive numbers junkie. It captures comments, clicks, user behavior, Google Analytics-verified pageviews, engagement rates across blogs and all social platforms, and more. It offers real-time reporting data so you can see exactly how the campaign is benefiting your brand.

Ready to learn more about doing influencer marketing the right way? Download a free guide.