Yahoo Introduces Motion Ads to Enhance ‘Brand Storytelling’

Anyone that’s heard me talk about content marketing knows how important storytelling is when it comes to making an impact on the consumer. The same is true with advertising and Yahoo just introduced a very compelling new ad format that helps bring storytelling to a new level.

The digital company released Motion Ads a couple months ago and here’s a brief overview from the company: “The new ads use high-quality brand images with subtle animation to create high-impact experiences for advertisers that are equally entertaining for readers. Yahoo Motion Ads are initially available within the creative canvas of our Billboard Ad on the Yahoo homepage, our vertical category homepages, and the Yahoo login page.”

Here’s a peek at an ad:

From Yahoo: “We believe that when you combine beautiful images with elegant animation, it creates a very powerful form of brand storytelling. And when brands have a flexible canvas to design beautiful ads, we see experiences that engage our readers more and ultimately drive higher results for advertisers.”

I’m very intrigued at this new ad format and will be very interested to see how well these units perform.

What do you think? Do you like these new ads?

[hs_action id=”2178″]