Wall Street Journal on Influencer Marketing

We were thrilled to see the following article in the Wall Street Journal yesterday: “The Best Way to Play the Influencer Game.” While we know and appreciate the impact of a great content marketing strategy, it was great to see the WSJ add some credibility to the tactic.

One of our favorite nuggets from the piece by Dennis Nishi:

“These high-profile reviewers can have thousands–or tens of thousands–of followers and fans on YouTube, Facebook, and other social networks. Sending them products to review can be an effective way for a small firm with limited means to reach a vast new audience.” We couldn’t agree more. In a piece Christine just wrote for The Social Media Monthly, she talks about how influencer marketing isn’t just for the big brands. A smaller, targeted campaign can be very effective for brands without the big budgets.

Do you have an influencer marketing strategy for 2014? We can help you identify and collaborate with the best influencers for your specific brand. Send us an email! We’d love to chat!